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Family Natural Foods

Wisconsin's Health Food Choice

Family Natural Foods started as Rapids Feed and Supply Company in 1946 by Frank Hittner. What was originally only a feed, grain and seed company, from 1958 on developed into Family Natural Foods. Though Rapids Feed and Supply still exists the main emphasis today is the Natural Health Foods business. We are a full service health food store with a friendly knowledgeable service and carry a complete line of Health Foods and supplements..


910 West Grand Ave
Wisconsin Rapids WI 54495

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Monday and Friday: 9am - 6pm.
Tuesday, Wednesday, Thursday, and Saturday: 9am - 4pm.
Sundays CLOSED 

We are also happy to send things out by mail order. We accept cash, check, Visa, M.C. and debit cards

Some of Our Offerings

Extensive Departments In

  • Health and Dietary books with over 200 titles
  • Natural and organic cosmetics, everything from shampoo, conditioners, moisturizers, bath products and dental products
  • Flours, bake mixes, and gluten free products
  • Cookies, crackers, grains and seeds
  • Protein drinks and mixes from soy, whey, pea, and rice
  • Over 100 herbal teas and tea blends. Organic Fair Trade coffee (5 varieties)
  • Complete selection of individual vitamin, minerals and multi-vitamins for adults and children
  • Over 100 herbs in capsule, tinctures and standardized extracts
  • Essential oils ( many varieties )
  • Individual homeopathic remedies and combinations, aloe concentrate, juice and gel and Bach Flower remedies
  • Bulk nuts and spices
  • Refrigerated foods; including bread, yogurt, juices, dairy products, local produce, flax and cod liver oils
  • Frozen foods; including free range, hormone free chicken, beef, buffalo, and gluten free products

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