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Family Natural Foods

Wisconsin's Health Food Choice

Through three generations of family ownership, Family Natural Foods (est. 1946) has been a hub for knowledge, local foods, supplements, and community connections. From the beginning, we have worked closely with area farmers to learn from them and share their knowledge and their products. Current owners Katrina and Stephen Hittner hold degrees in Food & Nutrition and Health Promotion & Wellness from the University of Wisconsin - Stevens Point. We continually strive to expand our own knowledge in ways that will directly benefit our customers, traveling to national conferences and pursuing additional professional development such as studying Ayurvedic Medicine at Gujarat Ayurvedic University in India, and completing four years of Advanced Herbalism Studies with master herbalist David Winston. We bring our experience and passion to work every day to help you find the health you are looking for.

910 West Grand Ave
Wisconsin Rapids WI 54495


Monday and Friday: 9am - 6pm.
Tuesday, Wednesday, Thursday, and Saturday: 9am - 4pm.
Sundays CLOSED 

We are also happy to send things out by mail order. We accept cash, check, Visa, M.C. and debit cards


Come To

Family Natural Foods for:

  • Complete selection of supplements including vitamins, minerals, and multi-vitamins for adults and children
  • 100+ herbs in capsule, tincture, and standardized extract form; homeopathic and Bach Flower remedies
  • Essential oils
  • Organic beverages including locally roasted Fair Trade coffee, hundreds of teas, and kombucha on tap
  • Natural Grocery featuring organic and allergen-free products
  • Refrigerated and frozen foods, featuring local products such as breads, yogurts, juices, cheeses, and produce
  • Ethically sourced meats, including free-range hormone-free chicken, grass-fed beef, buffalo, and pasture-raised pork
  • Bulk nuts, spices, fresh ground peanut/almond butter, and gourmet VomFass oils & vinegars
  • Natural and organic cosmetics and household supplies
  • 100+ health and dietary books for perusal and purchase

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